We always knew that we wanted the Northern Flicker to represent the work we are setting out to do. If you read our previous post “What’s in a name?” you learned just how layered the symbolism and significance is for us.

But the final name and logo you see on our newly minted website is far from where we started. And though it took longer than we wanted, in what was a very tight timeframe, we are very happy with the evolution undertaken and the outcome we’ve produced. 

We hope you find it interesting to track our progression. It certainly took patience and perseverance! 

Prior to the idea of this adventure, we had been mulling over potential band names (we’re a fledgling duo, just breaking into our local scene). Nathan started digging on the name Flicker Feathers. Fun alliteration and most importantly a special shared symbol that’s come to hold significance in our lives. See here Nathan’s first Christmas gift to me, a hand painted water-color and a beautiful poem he wrote to honor the connection I feel between these feathers and my late father. 

We never quite committed to that name, but once we decided to embark on this journey we revisited the idea, adapting it to Flicker Flight Creative. We felt it was more aspirational and suitable to evoking the suite of creative services we were hoping to offer. This was the first incarnation of logo #1. Clean, sleek, and maybe a bit retro. 

But in our eyes it kind of said motorcycle club or 50’s ice-cream shop a bit more than we wanted, so we decided to keep playing. Nathan, our lead creative and chief logo-designer, kept doodling away.

The next iteration was meant to evoke more of our Northwestern roots and to tie in more imagery of the bird. Notice here the wings and body of the bird are made from “F’s”. In this round we were weighing up the subtle differences between these two options.